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dairy farmer isnt
Oct. 11 2023
Responsible production has been a generations-long commitment made by our nation’s dairy farm families
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Oct. 3 2023
When the dairy industry meets in Madison, Wis., this week during World Dairy Expo, those gathered will include numerous young people
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Sept. 18 2023
You’ve heard the saying, “Celebrities are just like us,” when, in reality, their lifestyles are vastly different than the average person
2023 Animal Activist Web Final
Sept. 8 2023
Animal rights activism is big business, bringing in over $800 million in income annually — up from $650 million last year and $595 million in the year prior
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Aug. 28 2023
Artificial intelligence (AI) is now a consumer buzzword that most of us have heard since the release of ChatGPT4. Now, Google, Facebook, and others are trying to catch up with OpenAI and believe it will...
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Aug. 25 2023
Apart from visiting a farm, there’s nothing quite like attending a fair for the general public to witness agriculture up close. There are plenty of animals to see, youth and exhibitors to talk with,...
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Aug. 24 2023
I recently had one of those moments of frustration that turned to humility. As farmers, running 24/7/365 is the life. We have a very high stress job because so many different entities depend on us each...
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Aug. 18 2023
As we were moving some cows and heifers to our calving pen today, it hit me that the cattle we were moving all have due dates further out than my own
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Aug. 10 2023
Even on the worst day, a baby calf can make you smile. They only really want one thing, and that’s food. Unlike the cows, our youngest calves can’t graze, nor do they quite understand that...
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Aug. 3 2023
We are just about halfway through the 500 babies that will be born during this calving season on the farm in New Zealand where I am interning this summer
Engaging with Consumers From A to Gen Z
July 7 2023
Partnering across the supply chain is key to furthering the animal agriculture community’s sustainability progress
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July 6 2023
Dusting off the show box, leading calves, clipping and washing animals, double checking paperwork, preparing show clothes, finalizing exhibits, and so much more are on the minds of many kids and their...
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June 14 2023
Did you know that milk is the most frequently requested food at food banks but, because of its perishability, is the least donated?
butter bomb tik tok
May 30 2023
The dairy checkoff is hoping consumers will be thirsty for a glass of milk after watching social media content depicting several ways milk remains a tried-and-true complement to a peanut butter sandwich,...
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May 24 2023
Stress is part of life, and in some ways, it can motivate us to do better and be better
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April 21 2023
Following a lifestyle that includes making decisions that are good for the planet continues to grow in importance to many consumers, especially those that fall in the demographic of Gen Z
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April 20 2023
“Who’s Gonna Fill Their Shoes” is an old George Jones song that discusses the future of country music
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April 12 2023
What’s the saying . . . don’t let a good crisis go to waste? Unfortunately, crises happen in the dairy industry more than we’d like, and we learn something from each and every one
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April 10 2023
A certain amount of stress can be motivating; it can drive us to take action. Unfortunately, too much stress leads to changes that impact our mind, our body, and our relationships with the people around...
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April 5 2023
It’s pretty hard not to retaliate when someone attacks you on social media. Because, just like them, you feel emboldened by the anonymity of it all